Bing is Microsoft’s new search engine, which was made public by Microsoft CEO Steve Ballmer on May 28, 2009. It is designed to do more than merely help you find information. Bing organizes search results and provides refinement tools that help you overcome information overload, get things done and quickly bring you to the point of using that information to make an informed decision.
Microsoft did a survey about internet search, and found that half of attempted searches fail to meet consumer needs, and nearly three-quarters of people consider search results too disorganized. With these results, they wanted to improve the search experience by creating a more organized search experience, simplifying tasks and providing tools that enable insight about key decisions, and most of all delivering great search results and one-click access to relevant information. Microsoft also found that 66% of consumers are more focused on using the Internet to get things done, rather than to simply find information. With this knowledge, Bing was created to be an Internet decision engine that will help one navigate through the irrelevant information and find the shortest distance to an informed decision.
As of 2010, Bing is the third largest search engine, next to Yahoo! and Google. On July 29, 2009, Microsoft and Yahoo! announced that they had made a 10-year deal in which the Yahoo! search engine would be replaced by Bing. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell adverts on some Microsoft sites. Yahoo! Search will still maintain its own user interface, but will eventually feature "Powered by Bing" branding. However, Google still remains the number one search engine.
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